Salesforce CRM & Marketing Automation Specialist

I help businesses get more from Salesforce and their marketing technology, turning complex systems and processes into smarter, more effective marketing.

With over 18 years of marketing experience, I combine strategic marketing knowledge with hands-on technical expertise across CRM, email marketing and marketing automation. My specialism includes Salesforce Marketing Cloud Account Engagement (formerly Pardot), alongside my newly qualified Salesforce Marketing Cloud Next Consultant credential and growing expertise in Salesforce's next-generation AI-powered marketing technology.

As an independent freelance consultant, I provide flexible, tailored support to suit your business needs – whether that's a specific project, interim cover, platform training or ongoing support and optimisation.

From auditing and improving your existing marketing automation setup to developing nurture campaigns, streamlining processes and making better use of your Salesforce data, I help make your marketing technology work harder for your business.

Certifications

  • Salesforce Certified Marketing Cloud Account Engagement Consultant

  • Salesforce Certified Marketing Cloud Account Engagement Specialist

  • Salesforce Certified Marketing Cloud Next Consultant

  • Salesforce Certified Platform Administrator

  • Salesforce Certified AI Associate (retired 2026)

Marketing Automation & Salesforce Expertise

  • Marketing Cloud Account Engagement (Pardot) Audits & Optimisation

  • Marketing Cloud Account Engagement Training & Consultancy

  • Data Migration & Platform Transition

  • Email Marketing Strategy & Campaign Management

  • Engagement Studio Nurture Campaigns

  • Automation Rules & Workflow Configuration

  • Connected Campaigns Setup & Optimisation

  • Lead Qualification & Scoring

  • Salesforce Reporting & Dashboard Development

  • Marketing Automation Strategy & Consultancy

Recent/Current Clients

  • A cybersecurity services provider

  • An investment management firm

  • A recruitment consultancy

  • A fintech payments infrastructure provider

  • A fintech expense management platform

  • A marketing and media consultancy

  • An international disability charity

  • A marine finance lender

  • Jen has been an absolute game-changer for our team and feels like a true part of our team, not just a consultant. She is incredibly reliable and passionate about helping us make the most of the platform. Jen has taken the time to thoroughly explain every step and has documented our processes to ensure everything runs smoothly. We honestly wouldn't be able to work with the platform without her expertise. Her support has been invaluable, and we truly appreciate all the hard work she’s put in.

    Eleanor Gough, Asset Management

  • Jennifer is extremely experienced within her Salesforce Account Engagement domain, She manages stakeholders with clear effective communication and has been a true asset to the Juni marketing team helping us operationalise and maintain all things Salesforce Account Engagement. I highly recommend her to any tech scale up looking for someone who truly understands the nuances within salesforce and have to navigate around them.

    Nick Knuppe, Juni

  • Jennifer is an expert in Marketing Cloud Account Engagement (Pardot) and has an in-depth knowledge of the platform's capabilities. She has a solid understanding of marketing automation and can provide insights on how to integrate Pardot into a company's overall marketing strategy. Additionally, Jennifer has strong analytical skills that enable her to monitor and evaluate the effectiveness of marketing campaigns in Pardot, providing valuable insights and recommendations for improvements.

    Olga de Giovanni, Ebiquity

  • Jen has transformed the way we process our campaign structure and Salesforce data. I can confidently say her approach to solving issues has allowed for a smoother and more logical structure when dealing with events and marketing communications. She is approachable, friendly and above all, a true expert in her area of work. It has been a pleasure working with her and learning from her.

    Asal Nolan, Asset Management